Studying Intercultural Business in Marburg
Studying Intercultural Business at the University of Marburg
From 2022 to 2024, I completed my Master of Science in Intercultural Business Studies at Philipps-Universität Marburg — a program that combines management, culture, and technology. The interdisciplinary setup connects business administration with cultural sciences and communication, designed to prepare graduates for leadership in international and digitally transforming environments.
Academic Focus
During my studies I focused on digital strategy, innovation management, and intercultural leadership.
Key modules included:
- Digital Business and Process Innovation — learning how digital technologies and AI reshape business models and value chains.
- Business Model Innovation and Managing Digital Platform Ecosystems — analyzing platform economies and designing scalable business ecosystems.
- Machine Learning by Data Mining — applying analytical tools to derive process insights and forecasting models, which linked closely to my experience from co-founding the AI startup Forenamics .
- Intercultural Management and Advanced International Business — developing frameworks for leading global teams and navigating cultural complexity.
- Advanced Problem-Solving and Communication — strengthening analytical reasoning, structured communication, and presentation skills in multicultural settings.
This combination of management, analytics, and intercultural competence allowed me to bridge strategic thinking with hands-on innovation and data-driven decision-making.
Exchange in Japan
For my master’s thesis, I investigated valuation challenges in Japanese-German cross-border M&A.
I analyzed how cultural differences and strategic intent affect deal premiums by comparing Japanese and German firms. This experience deepened my understanding of Asia-Europe business networks and expanded my research skills in intercultural strategy.
Beyond Academics
Studying in Marburg meant more than coursework. The university’s close academic community and international outlook created space for collaboration and exchange.
I participated in seminars connecting business and sociology, joined intercultural workshops, and engaged with peers.
The setting — a historic university town known for its intellectual spirit — made studying there both inspiring and practical.
My time at Marburg was a bridge between entrepreneurship, research, and strategy. It connected my earlier management background from Witten/Herdecke University with a deeper understanding of how digital innovation and cultural context shape global business decisions.
Program: M.Sc. Intercultural Business Studies
University: Philipps-Universität Marburg
Focus Areas: Digital Strategy, Innovation, Intercultural Management, Cross-Cultural Communication
Exchange Semester: Kobe University (Japan)